Samsung refreshes its Executive Showrooms with HDANYWHERE technology behind every display.

Published: 1/12/22

A colossal HDA system of 9 stacked MHUB S units is behind the flawless 4K content delivery at the stunning new Samsung Dallas Executive Briefing Center.


HDANYWHERE MHUB S was selected for it’s ability to dependably deliver lossless 4K video content to over 70 of Samsung’s first-in-class portfolio of visual display products, including The Wall All-in-One, Samsung’s Interactive Display Line up, as well as its full line up of Lifestyle products including The Frame, Premier and 8K Neo QLED displays in Samsung’s newest US showroom.

Samsung recently cut the ribbon on its newly renovated Dallas Executive Briefing Center outfitted with state-of-the-art visual display technology. The Dallas EBC inspires creative and innovative work by delivering solutions that transform business and luxury residences, while putting forth a new emphasis on reliable, sophisticated technology. Filled with Samsung’s newest products and solutions provide exclusive training and demo opportunities for customers. They also offer the chance to meet with Samsung executives, engineers and marketing personnel, drastically enhancing the customer experience.

“True to that old saying that everything is bigger and better in America, I can say that this is the biggest HDANYWHERE installation in the world. We’re very proud to be behind Samsung’s amazing experience center and we look forward to working on more projects with this inspirational company.”
Said James Trumper, HDANYWHERE USA Executive Vice President.

The Dallas location provides Samsung with the opportunity to speak to the designer and architecture community that is situated in the Dallas Market Center, which is home to Samsung’s newest EBC. The redevelopment of the EBCs underscore Samsung’s commitment to being the first and only display manufacturer to showcase residential and commercial technology solutions year-round for customers and partners.

Celebrating Samsung’s Dallas Showroom

Samsung’s Dallas EBC is the first of its kind in the U.S. to feature a full suite of visual display products for the custom installer channel and a HDANYWHERE 4K content delivery MHUB S stacked system. Samsung partnered with HDANYWHERE and the Dallas Market Center, a global business-to-business trade center and leading wholesale marketplace, three years ago to help showcase next-generation visual display technology for retailers and interior designers. The refreshed space now features a line-up of 35 products and solutions across commercial and residential – making it a top destination for the latest display innovations.

“The Dallas EBC is equipped to showcase Samsung’s latest display products and solutions, and is designed to enhance customer and partner engagement,” said Harry Patz Jr., Senior Vice President and General Manager, Display Division, Samsung Electronics America. “This showroom demonstrates our commitment to channel partners in our top performing sales state for the custom install and reseller market.” HDANYWHERE MHUB S - Samsung Credit to BK and the Team from Lucas Sales Group, Dealer Paul Lopez at Integrated Lifestyles Inc for their efforts in getting the project over the line.

“It can be difficult to articulate high-performing and high-design technology solutions, therefore it must be experienced,” said Ernie Wohlleben, President of Architechnology Designs. “The Dallas Samsung EBC is a comfortable and inviting space that effectively showcases innovative products such as The Wall and Frame. Our notable clientele will not visit a sales showroom floor, so the EBC allows us to educate clients and staff, while entertaining them in a chic environment.”

"We welcome the addition of Samsung's EBC inside our vibrant marketplace that is not only convenient for meetings and private events, but also to reach retailers, interior designers, architects and builders intent on sourcing top technology options,” said Cole Daugherty, Senior Vice President, Dallas Market Center. “This is a partnership that will pay dividends for thought leadership and commerce."